full-scale marketing

full-scale marketing
марк. полномасштабный маркетинг (маркетинговая деятельность с использованием всех возможных средств маркетинга)

Англо-русский экономический словарь.

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Смотреть что такое "full-scale marketing" в других словарях:

  • full-scale — UK US /ˌfʊlˈskeɪl/ adjective [before noun] ► complete, or using all available methods, equipment, money, etc.: »Insurers were relieved by the FSA s refusal to launch a full scale review of past endowment sales. »We have created full scale… …   Financial and business terms

  • Scale (social sciences) — In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals levels of extraversion, or the perceived… …   Wikipedia

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Offensive marketing warfare strategies — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • H0 scale — Infobox Model Rail Scale name = H0 image filename = HO Scale Bachmann 44 tonner.jpg image caption = U.S. prototype model of an H0 scale (1:87) center cab switcher made by Bachmann shown with a pencil for size comparison. widthpx = 275px scale = 3 …   Wikipedia

  • Loyalty marketing — is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition –… …   Wikipedia

  • Quantitative marketing research — is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and… …   Wikipedia

  • O scale — Australian O gauge model railway O scale (or O gauge) is a scale commonly used for toy trains and model railroading. Originally introduced by German toy manufacturer Märklin around 1900, by the 1930s three rail alternating current O gauge was the …   Wikipedia

  • Halo 3 marketing — Halo 3 s release was celebrated by more than 10,000 launch parties around the world, like this one at the NASDAQ building in New York City. The first person shooter video game Halo 3 was the focus of an extensive marketing campaign which began… …   Wikipedia

  • Social marketing — is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good. Social marketing can be applied to promote, for example, merit goods, make the society avoid demerit goods …   Wikipedia

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